
As Strongrope Brewery gradually appears over the horizon, other breweries are giving me inspiration, whether its through the unique beers they create or the sustainable way they run their business. One brewery in particular has fallen into the latter category, only because of the fact that I have yet to try one of their beers. Full Sail Brewing Co. in Hood River. Oregon recently was awarded the Governor’s Sustainability Award for Small Business. Full Sail truly embraces the tenets of Sustainabrew in all three phases, environmental, economic and social.
Their environmental efforts are pretty inspiring when first glanced over, but just seem like common sense when you step back and think about it. 85% of their hops and 95% of their barley is grown locally. While this is very tough path at the moment for most breweries to follow, since most states don’t have much in the way of local hops and barley suppliers, with the increase of local farms and farmers markets, as well as the rise in craft breweries, that path hopefully will become a little easier.
Full Sail Brewery also abbreviates their work week into four 10-hour shifts, which they say, reduces power consumption and water use by 20%. While the individual days may be longer, and more productive I might add, this gives the employees more time off to spend with their families and friends. People tend to work longer and longer, thinking that they will be more productive and that they need the extra money, while in fact, “all these extra hours have helped more than double the productivity of the American worker in the past half-century — but they have also increased our energy consumption and greenhouse-gas emissions.” It time the employees, work a little less, and live a little more.
Speaking of the employees, they are the ones that are running the ship, so to speak. In 1999 Full Sail Brewing Co. became employeed owned and was split up between the 47 workers that called Full Sail home. The core beliefs in sustainability of the brewery and its workers feed off of one another. Full Sail attracts people that embraces craft beer and sustainability through its amazing Sustainabrew efforts and in turn the employees bring their own ideals and actions, reinforcing the convictions and achievements of the brewery.
Full Sail Brewing Co. is definitely a model that Strongrope will look to on its journey towards proselytizing the word of craft beer to the rest of the world.
Cheers,
Jason









